![]() ![]() While organic ranking is important and provides a consistent source of free traffic, a digital marketing campaign can be grown exponentially when paid ads are incorporated. Moreover, 64.6 percent of clicks on Google are in the form of ads when a consumer is looking to buy an item. Clicks on paid search listings top organic clicks by nearly a 2:1 margin. The importance of having a paid campaign is clear when you realize how much of the page is dedicated to ads.Īs you can see in the image, Google carves out a large space on their search results page to display ads. ![]() Now, text ads are displayed only above and below organic search rankings. With Google, text ads used to be displayed above and below the search results, and on the sidebar of search ads. The amount that’s paid depends on many variables - mainly bid price and quality scores. Search engine advertising is one of the more popular forms of PPC, which allows advertisers to pay a fee each time one of their text ads is clicked. It’s commonly associated with search engines - such as Google Ads and Microsoft Bing - but it’s also used with social media giants, like Facebook, Twitter, Instagram, and many other entities. PPC stands for pay-per-click, and is a model of internet marketing that most platforms use when allowing people to advertise on their properties. But, how do PPC campaigns work, and how can they help your business? What is PPC? The only other marketing that comes close to the same return on investment is email campaigns. Did you know that every $1 spent in Google Adwords produces - on average - $2 in revenue? In some cases of PPC campaigns, we’ve seen proven gains of 200% to well over 1,000% return on clients’ investments. ![]()
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